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Using Video in your Marketing Campaign is a must.
If you own a business and you don’t have an ongoing video marketing campaign, you’re not tapping into your full potential. Video content is extremely influential, with over 55% of consumers saying they make buying decisions as a result of video advertisements. Roughly 90% of the competition is using video content as a means of promoting their business. If you fall into the 10% that doesn’t use video, you’re almost not even in the mix for being competitive. So what are some keys in making sure your videos are effectively promoting your business?
1. Produce videos that provide value.
When it comes to producing video content, your main goal should be for the viewer to walk away with new insight on a service or product. If you are selling a product, create a marketing video that highlights all of the product’s best features and how it can improve the customers life. If you’re a service based business, briefly describe what your business does and talk about how your services can be a benefit to the customer.
We see all too often that businesses will produce videos for instagram that have no purpose. They don’t effectively talk about their service or product, and they don’t have a call to action. So what was the purpose of producing that video? They probably paid a freelance videographer to produce the video, and paid a marketing employee to post the video. Now that business owner’s money has been thrown out the window, because they were told by someone that they HAVE to post at least 5 times a week to be effective. The true key to producing an effective video marketing campaign is to make sure that your video has a purpose & provides value.
2. Have an effective call to action
As stated in the previous section, you need to have a call to action! You need to direct people to make the next step in becoming your customer. If you’re selling a product, give people a reason to buy your product! State in the video that this product release is a limited edition version, or that you’re offering 40% off on a certain date. You need to give your customers a reason to think that they’re either getting deal, or getting something so exclusive that they need to buy it before someone else does. It might sound shady, but that’s marketing, baby. Using words to your advantage to influence the consumer’s decision making process is what marketing is all about.
If your business is service based, your call to action can be something like “40% off your first month subscription” or “get 20% off your first project with us.” Once again, it’s all about impacting the potential client to make a decision based on the assumption that they’re getting a deal. You might actually be providing a really great service, and if the client can get a little bit of a discount as an incentive for being your new client, then that’s great for the both of you! This call to action needs to be stated in the video, or at least in the video caption if it is being posted on Social Media.