Matt Wolford
Matt Wolford

How Much Should You Pay for Video Production?

How much DOES Video Production cost in Washington DC ?

Video Production Companies in Northern Virginia.

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How much should you expect to pay for Video Production?

Determining the cost of a video project is an art form in itself. There are many factors that play into the overall cost to produce a video, such as total crew members needed, total time on set, and more. In order to find out how much you can expect to pay for a video project, it is highly recommended to seek out a production company, such as Wolford Media, with experience & knowledge of the industry rates.

A producer will begin by asking you questions about your project to determine the overall scope of work. These questions will allow the producer to determine what expenditures are necessary in order to make your vision come to life. Once a producer has asked all the necessary questions, a proposed budget will be provided to the client. This budget is simply a recommendation of how much money should be allocated towards the project. Keep in mind that you can always lower the overall budget of a project, but this will highly impact the quality of the final product. 

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So, you're just gathering estimates?

Most business owners want to gather multiple estimates before they make a final decision. When it comes to video production, there are many factors that may influence why you choose a particular video production company. You may really like one company’s style & branding, or you may really be on the same wavelength as the producer. Whatever the reasons may be, the most important deciding factor tends to be PRICE!

Video Production Pricing is like the tale of Goldilocks. You want the pricing to be JUST right for your project. You’ve started gathering estimates, and so far you’ve received an estimate of $300 for a 5 minute video that requires a lot of manual labor and post-production, this should be a red flag that the budget is way too low, and the quality of your video is going to suffer. If you’ve received multiple quotes in the $3,000 to $5,000 range, and a company sends you an estimate for $20,000, this may be a red flag that they’re over-budgeting for your particular project. It’s important to ask for a breakdown of why the producer is recommending a particular budget. 

How we go about pricing!

So we just talked about gathering estimates for your project. What’s important to note is that at Wolford Media, we don’t typically provide estimates. We work hand-in-hand with our clients as trusted advisors to determine a project budget. This ensures that you’re staying in your price range, while ensuring that you get the best possible product for your money. If you only have $5,000 to work with, we can best show you how to allocate those funds that will result in a phenomenal end product. 

We like to say that producing a video project is similar to building a house. You can hire a builder to build you a standard house that will be pretty to look at, but it will have the essentials. A kitchen, a couple bathrooms, a garage. However, if you want a high end luxury home with that $10,000 gas range and a movie theater in the basement, you’re going to have to up your budget! 

The same goes for video production. If you want a simple 1 camera interview and minimal editing, we can provide that and still make it look fabulous. However – if you’re looking for that jaw dropping brand video that sets you apart from the crowd, that video often requires 2 days of shooting, a 5- 10 person crew, and loads of pre-production & post-production; and that typically costs anywhere from $5,000 to $25,000. It all depends on what your budget is and what you’re looking for! 

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Video Production in D.C., Maryland and Virginia

Wolford Media is a Top Tier Video Production Agency 

If you’re in need of a highly-skilled video production agency, we are here to help!
Is your business located outside of the Washington D.C. area? That’s not a problem, we are happy to travel between Washington D.C., Virginia and Maryland. Click the button below to get started on the pre-production process! 

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