Choosing the right videographer for your business can be tough. You may already know a couple freelancers and love their work, but are they right person to produce a project for your business? In this article, we’ll address some topics that will help you find the best team to create content that aligns with your goals and brand.
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Finding the right Video Production Team for Your Project
You may know an incredible wedding videographer, but that doesn’t mean they are the right person to produce a video marketing campaign for your business. This an incredibly important thing to keep in mind when searching for a videographer or video production team. Do they create the type of content your are planning to produce? If not, that doesn’t mean they won’t be able to create amazing content for you, it just means you are taking a bit of a risk.
Determine the Scope of Video Work Your Business Needs
When looking for a videographer or a video production team, it is important to have a good understanding of what your goals are. Are you trying to create just one simple video that doesn’t need extensive editing? Possibly a simple interview with just one camera angle and minimal set design? Perhaps a freelance videographer is the answer. If you’re looking to create an extensive video marketing campaign that includes multiple projects with interviews, sound design, professional lighting, and scriptwriting, you should consider hiring a video production company.
What is the Purpose of the Video Content?
While creative storytelling is important and helps grab viewers attention, it is also important think about the purpose of the content and how you plan on implementing it.
Things to think about:
- What is your goal for the video content?
- Bring in more customers?
- Increase online sales?
- Create brand awareness?
Are you looking for someone who can help produce an effective video marketing campaign with the content once it’s produced, or do you just need someone to create the content? This is something you need to discuss with your videographer and learn if they are the right person for the job.
What is their project fee or hourly rate?
Many times videographers and video production companies do not put their prices on their websites. This is because every project is different and it is important to talk with clients to understand the scope of work and what type of budget they need. Typically, you will pay more to hire a video production company vs. a freelance videographer, but the end product will most often be far superior.
When planning a video marketing campaign, it is important to determine what type of content you want to produce, as this dictates what your budget will look like. Learning more about the videographer or video production team & their project fees is important, as this will determine how much quality you can afford.
Just to recap, here are the questions to ask your videographer/video production company when choosing the right team:
- Experience – Do they have experience creating the content that you need produced?
- Resources – Explain the scope of work and determine if they have the necessary tools and resources to execute the project(s).
- Vision – Are they capable of creating content that aligns with your company’s goals?
- Budget – they offer the services you need to complete the project, but are their services within your budget?